Frequently asked questions

In Vermont. Our team works remotely with healthcare companies across the country.

More than 14 years, helping healthcare companies grow.

Yes. We are a HubSpot Gold Solutions Partner and keep our certifications current.

One point of contact who keeps everything moving, with a full bench of strategists, HubSpot experts, writers, designers, developers, and video producers behind them.

Our clients usually have one. We work alongside your team, adding capacity, healthcare depth, and HubSpot expertise.

Most start with a discovery call, then the Pipeline Reality Diagnostic. It defines the goal and shows which services will move it.

No. Most clients start with one or two services and add more as goals change. We recommend the mix that fits your goal, not the biggest package.

Yes. Healthcare is our focus, from healthcare technology and services to medical device and pharma adjacent companies.

You get a written readout and plan. Use it with your team, or bring us in to run the programs it recommends.

It covers the same ground: direction, executive support, and team guidance. We focus on the outcome rather than the title.

Usually your marketing leader and executive team, with input from sales. Strategy only works if the people running the business shape it.

Most often, effort going to segments that don’t drive the most revenue, move slowly, or create more leads than sales can prioritize. That usually points to market fit, sales focus, or alignment issues we can fix.

Clear positioning and messaging for each buyer, so your website, sales materials, and campaigns all tell the same story.

Most programs need a quarter to build momentum, especially on LinkedIn. We set expectations up front and report progress monthly, so you can see what’s moving before the quarter ends.

Account based marketing, email and nurture, paid media, and content built for search and AI answers. We pick the mix that fits your goal and your buyers.

ABM is strictly one to one: each priority account gets its own program and messaging built for its buying committee. ABM Lite is one to few: we group similar accounts and reach each group with messaging built for what they have in common.

Answer Engine Optimization makes your content easy for AI tools like ChatGPT, Perplexity, and Google AI Overviews to find, trust, and cite. It builds on good SEO rather than replacing it.

Yes. We handle migrations from Salesforce, Pardot, and other platforms, and we plan them so you keep your history.

Yes. Many clients come to us for a cleanup and help fully optimizing the system, so they get the most from the HubSpot they already have.

Yes. We’ve implemented and optimized Service Hub for multiple clients. We customize it to how each company serves its own customers and set up reporting, so teams can see how their programs are running, where the problems are, and what needs focus.

Yes. There’s no cost and no obligation. Use the findings with your own team if you like.

Both work well. We’ll recommend one based on your team, your integrations, and how you want to manage content.

Yes. Our managed hosting plans include monitoring, daily backups, and developer time every month.

Monitoring around the clock, daily backups, security, and developer time every month for updates and small changes.

Yes. We review the site first to make sure it’s healthy, then move it to our hosting.

No. We record remotely with a guided interview, so it fits a busy customer’s schedule.

Most customer story videos are delivered in about 10 business days after the interview. The Premium package takes about 14.

For most packages, they join a guided remote interview. We prepare the questions and keep it easy for them. With the Recorded Video package, you send us a video you already have.

Yes. Every package includes clips you can use in social posts, ads, emails, and sales follow up.