ServicesVideo and ProofThought Leadership Video
Thought leadership video for healthcare experts
Put your best thinkers in front of buyers, in their own voice.
In short
What is thought leadership video?
Thought leadership video features your executives and experts sharing their point of view on the issues your buyers care about. Recorded in a guided session and edited into longer videos and short clips, it builds credibility and keeps your company visible on LinkedIn, in email, and on your website.
Overview
Buyers want to hear from the people behind the product.
Short, clear videos from your executives and experts build trust in a way company posts can’t. They also show up where buyers spend time: LinkedIn, email, and your website.
At a glance
- Topic planning
- Remote recording
- Production
- Clips and repurposing
- News and announcements
How it works
How we produce thought leadership video
Plan
Topics tied to buyer questions.
Record
Guided remote sessions.
Produce
Editing, captions, and graphics.
Repurpose
Clips for LinkedIn, ads, and email.
What we do
How we put your experts in front of buyers
Topic planning
Subjects tied to your buyers’ questions and your campaigns. Every video has a purpose.
Remote recording
Guided sessions that fit an executive calendar. No studio needed.
Production
Editing, branding, captions, and graphics. Polished enough to represent your leadership.
Clips and repurposing
Short versions for LinkedIn, ads, and email, plus pull quotes for blog posts. One session, many uses.
News and announcements
Turn launches, hires, and company news into short video updates. Stay visible between campaigns.
A closer look
A point of view, in your own voice
- A clear point of view and direction
- Authentic conversations with your leaders
- Content for every channel
Thought leadership works when it shows a clear point of view and a direction for prospects to follow. Video lets your leaders share it in their own voice, as a real, authentic conversation.
We plan topics around the questions your buyers are asking, so every video supports your campaigns. A single guided recording session usually produces several longer videos and a set of short clips, which keeps the time ask small for busy leaders.
Those videos give your multichannel program something only you can offer: your leadership, talking about real problems and real solutions. We edit, caption, and prepare everything for LinkedIn, email, ads, and your website.
Our video work
CMOs Off Script
Laura Hill cohosts CMOs Off Script, a video podcast where healthcare marketing leaders talk candidly about what is working. We record it remotely and cut it into clips, the same way we produce thought leadership for clients.
What success looks like
What changes for your team
Executives buyers recognize
Steady content without studio time
Trust built before the first call
Questions
Common questions
How much time does this take from our executives?
A guided recording session is usually enough for several videos and clips. We do the planning and editing.
Who posts the videos?
We can prepare everything for your team to post, or help publish on LinkedIn and your website.
What topics work best?
Topics tied to the questions your buyers are asking. We plan them with you so every video supports your campaigns.
Do our executives need to be on camera often?
No. One guided session usually produces several videos and clips, so their time on camera stays small.
Your goals are growing. Your team can keep up.
Discovery calls take 30 minutes. If we’re not the right fit, we’ll tell you and point you to who is.