Resources
Resources for healthcare marketing teams
Ideas, tools, and conversations to help your team keep pace with your company’s goals.
Explore
Learn, listen, and check where you stand
CMOs Off Script
The podcast Laura Hill cohosts, with candid conversations about healthcare technology marketing.
Find it on Apple Podcasts or Spotify.
Frequently asked questions
Straight answers about how we work with healthcare marketing teams.
Free HubSpot audit
Find out where your HubSpot portal is helping and where it’s getting in the way.
AEO audit template
Check what AI engines are citing and where your competitors are winning.
Free website audit
Enter your website URL for an instant audit, with a detailed report emailed to you.
From the blog
Latest posts
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More Than Half of B2B Buyers Now Start in ChatGPT, Not Google
A year ago, about 29% of B2B software buyers said they started their research inside an AI chatbot instead of a search…
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The HubSpot Tools Actually Built for AEO Analysis
If your team is trying to figure out whether ChatGPT, Gemini, or Perplexity even know your brand exists, HubSpot now has a…
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Why Your Content Won’t Win Healthcare Buyers in AI Search
Right now, your buyers are asking AI tools to shortlist vendors and partners before they ever reach your site. If your content…
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