Who We HelpMedical Device
Marketing for medical device companies
Reach clinicians, value analysis committees, and supply chain leaders.
Who you sell to
In short
What is medical device marketing?
Medical device marketing reaches the two groups that decide on a device: the clinicians who champion it and the value analysis committees and supply chain leaders who approve it. It requires clinical and economic messaging, careful compliance review, account based outreach to target hospitals, and strong sales enablement.
The reality
Device purchases involve clinicians who champion a product and committees who approve it. Each needs different evidence.
We build content and campaigns for both, written with the care compliance requires, and connect it all to your sales team in HubSpot.
Your buyers
Every buyer needs a different answer
We build messaging and programs that answer each of these questions, so the whole committee says yes.
01
Clinicians
“Does it work better for my patients?”
02
Value analysis committees
“Is the evidence strong and the cost justified?”
03
Supply chain leaders
“Is it reliable to buy, stock, and support?”
04
Your sales reps
“What do I bring to the next conversation?”
A closer look
Showing why your device is different and better
- A clear view of the challenges and competition
- Deep product knowledge drives differentiation
- Messaging for clinicians and committees
Medical device marketing is all about understanding the current challenges and the competition in the space, then showing how your device is different and better than what’s already available.
That starts with a deep understanding of your product. The better we know it, the more clearly we can differentiate it for the clinicians who champion it and the value analysis committees and supply chain leaders who approve it.
We build content and campaigns for each group, written with the care compliance requires and routed through your review process, and connect it all to your sales team in HubSpot.
Where we help most
What we do for medical device teams
What success looks like
- Messaging for clinicians and committees
- Target hospitals engaged
- Reps ready for every conversation
Other industries
Other healthcare teams we work alongside
Questions
Common questions
Can you write for clinical and economic buyers?
Yes. We build messaging for clinicians who champion a device and for the value analysis committees that approve it.
How do you handle compliance?
We write with the care compliance requires and follow your review process. Your regulatory and legal teams approve everything before it goes live.
Do you support our sales reps?
Yes. We create sales enablement materials and connect campaigns to your sales team in HubSpot.
Can you help after trade shows and events?
Yes. We build follow up programs so the conversations from events turn into meetings and pipeline.
Your goals are growing. Your team can keep up.
Discovery calls take 30 minutes. If we’re not the right fit, we’ll tell you and point you to who is.