ServicesHubSpot and Marketing OpsReporting and Attribution
Reporting and attribution that shows what’s working
Evidence before credit. Know what drives pipeline before you move the budget.
HubSpot Gold Solutions Partner
HubSpot Gold Solutions PartnerIn short
What is marketing attribution?
Marketing attribution shows which programs and touches helped create pipeline and revenue. For healthcare companies with long sales cycles and large buying committees, it usually means looking at several touches across an account, not just the first or last click, and reporting it in dashboards leadership can act on.
Overview
Your board asks about pipeline. Too many marketing reports answer with impressions.
We build reporting that connects campaigns to MQLs, deals, and revenue, so decisions rest on evidence.
At a glance
- Attribution setup
- Dashboards
- Pipeline reporting
- Monthly reviews
How it works
How we build reporting you can trust
Track
Source tracking and UTM standards.
Connect
Campaigns tied to deals and revenue.
Visualize
Dashboards for each audience.
Review
Monthly readouts and recommendations.
What we do
How we show what’s really driving pipeline
Attribution setup
Source tracking, UTM standards, and attribution reports in HubSpot. Every lead carries its story.
Dashboards
Executive, marketing, and sales views built around your business goal. Each audience sees what it needs.
Pipeline reporting
MQLs, SQLs, and pipeline by source, campaign, and account. You see where revenue really comes from.
Monthly reviews
What moved, why, and what we’d change. Reporting becomes a decision, not a document.
A closer look
Reporting on deals, not just leads
- Reporting on deals, not just leads
- Built on shared definitions and correct scoring
- Dashboards from first touch to closed deal
One of the first things we check is whether marketing is only reporting on leads and not on deals. Lead counts can look healthy while revenue tells a different story.
Good reporting depends on what sits underneath it: definitions both teams agree on, lead scoring that delivers and measures leads correctly, and a pipeline set up to support your own sales process.
Once those are in place, we build dashboards that follow the whole journey from first touch to closed deal, so leadership can see which programs create revenue.
What success looks like
What changes for your team
Answers to the board’s pipeline questions
Budget moved on evidence
One version of the numbers
Questions
Common questions
Which attribution model do you use?
We pick the model that fits your sales cycle and explain its limits. For long healthcare cycles, we usually look at several touches, not just the first or last.
Can you report on data outside HubSpot?
Often, yes. We’ll map where your data lives and bring the key sources into one view where possible.
What will our dashboards show?
Pipeline by source and program, conversion between stages, and the metrics your leadership and board care about most.
Can our board see this reporting?
Yes. We build views your leadership can use directly, focused on pipeline and revenue rather than activity.
Your goals are growing. Your team can keep up.
Discovery calls take 30 minutes. If we’re not the right fit, we’ll tell you and point you to who is.