In short
What is strategic marketing leadership?
Strategic marketing leadership gives your company senior marketing direction without a full time executive hire. It covers setting strategy, supporting your CEO and board, guiding your marketing team, and making sure programs tie to business goals. It covers much of the same ground as a fractional CMO, focused on outcomes.
Overview
Sometimes your team needs more than hands. It needs someone who has led healthcare marketing before.
Someone who can sit with your executives and will own the plan. Our leaders have sat on your side of the table and stay accountable to the outcome.
At a glance
- Strategic direction
- Executive support
- Team guidance
- Tech stack and vendors
- Organization and hiring
- Investor and exit readiness
How it works
How we work alongside your leadership
Join
Sit in on leadership and planning.
Set direction
Go to market and marketing plans.
Guide
Coach and prioritize your team’s work.
Own the plan
Accountable to the outcome.
What we do
Where senior leadership makes the difference
Strategic direction
Go to market, positioning, and marketing plans. Decisions made with healthcare experience behind them.
Executive support
Board and leadership materials, and a seat in planning conversations. Marketing speaks the language of the business.
Team guidance
Coaching for your marketing team and help prioritizing the work. Your team grows while the work gets done.
Tech stack and vendors
Selection, setup, and agency or vendor management. Fewer tools, used well.
Organization and hiring
Role design, recruiting support, and candidate guidance. Build the team you need next.
Investor and exit readiness
Marketing that makes a growing company look and perform like a much larger one. Ready for investors and acquirers.
A closer look
Leadership for companies in transition
- Systems and processes that support your goals
- Reporting across the full sales and marketing process
- A CRM implemented if you don’t have one
We often step in when a healthcare company is gearing up for its next stage, and sometimes preparing for an acquisition. Our job is to put the systems and processes in place that help the organization deliver on its goals.
That can mean implementing data driven programs, building reporting across the entire sales and marketing process, and, if there’s no CRM in place, implementing one. Leadership and the board get a clear view of what’s working and what’s in the pipeline.
It’s work we know from the inside. Our leadership has served as interim vice president of marketing for healthcare technology companies including Merge Healthcare, QGenda, and Halo Health, so we lead the way your own marketing executive would, alongside your team.
What success looks like
What changes for your team
Senior experience in key decisions
A marketing team that grows
Marketing ready for investor scrutiny
Questions
Common questions
Is this a fractional CMO?
It covers similar ground. We focus on what your business needs, whether that’s direction, executive support, or building the team, rather than a title.
How much time do you spend with us?
We agree on a cadence up front, usually weekly time with your team plus leadership meetings. It flexes as priorities change.
Do you work with companies preparing for an acquisition?
Yes. We often work with companies gearing up for their next stage, including acquisition, putting the systems, processes, and reporting in place that help the organization deliver on its goals.
Do you present to our board?
Yes. We can help prepare and present marketing plans and results to your leadership and board.
Your goals are growing. Your team can keep up.
Discovery calls take 30 minutes. If we’re not the right fit, we’ll tell you and point you to who is.