ServicesDemand GenerationAccount Based Marketing
Account Based Marketing for healthcare
Win the accounts that matter most, with programs your sales team helped design.
In short
What is account based marketing for healthcare?
Account based marketing for healthcare focuses your marketing and sales effort on a defined list of health systems, payers, or other organizations you most want to win. Instead of chasing volume, you reach every role on each buying committee with messaging built for them, and track engagement by account.
Overview
Health systems, payers, and employer groups don’t buy from a cold ad.
They buy from companies they’ve seen, heard about from peers, and trust. ABM puts you in front of the right people inside the right accounts, again and again, until you’re the obvious choice.
At a glance
- Account selection
- Persona messaging
- Multichannel outreach
- Sales alignment
- Measurement
How it works
How an ABM program runs
Pick the accounts
Fit and intent data, chosen with sales.
Map the committee
Every role from clinical leaders to procurement.
Reach them everywhere
LinkedIn, email, and ads in coordinated waves.
Measure by account
Engagement, meetings, and pipeline per account.
What we do
How we win your target accounts
Account selection
We build your target list with sales, using fit and intent data to find accounts showing interest now. The list gets refreshed as signals change.
Persona messaging
Copy written for each role on the buying committee, from clinical leaders to procurement. Each role hears why it matters to them.
Multichannel outreach
LinkedIn, email, and ads working together, with personalization at the account level. Buyers see a consistent story wherever they look.
Sales alignment
Shared target lists, shared timing, and handoffs that happen in HubSpot. Reps know when an account is warming up and what it has seen.
Measurement
Account engagement, meetings booked, and pipeline by account. You see which accounts are moving and which need a new approach.
A closer look
How we run ABM for healthcare companies
- Built on your product, value, and goals
- Multiple targeted prospect lists from your ICP
- Messaging refined by real engagement data
Every program starts with understanding your product, your value proposition, and your goals. From there, we establish your ideal customer profile, or sharpen the one you already have.
We turn that profile into multiple targeted prospect lists, then engage each list across several channels with messaging that speaks to those buyers and shows the value of what you offer.
Because every program is multichannel and data driven, it keeps getting better as it runs. We watch which messages draw the strongest engagement, then revise and refine them so your outreach gets sharper over time.
What success looks like
What changes for your team
Named accounts moving from unaware to engaged
Reps opening conversations with context
Pipeline you can trace account by account
Two ways to start
Pick the level that fits
ABM
One to one
A dedicated program and messaging for each priority account.
ABM Lite
One to few
Programs for small groups of similar accounts, with shared messaging built for each group.
Questions
Common questions
What’s the difference between ABM and ABM Lite?
ABM is strictly one to one: each priority account gets its own program and messaging built for its buying committee. ABM Lite is one to few: we group similar accounts and reach each group with messaging built for what they have in common.
How many accounts should we target?
It depends on your sales capacity and deal size. We set the list with your sales team so every account gets real attention, rather than spreading effort too thin.
How long before ABM shows results?
Account based programs build over time. We report engagement by account monthly, so you can see target accounts warming up before deals open.
How do you decide who to target?
We start with your product, value proposition, and goals, establish or confirm your ideal customer profile, then build multiple targeted prospect lists from it.
Your goals are growing. Your team can keep up.
Discovery calls take 30 minutes. If we’re not the right fit, we’ll tell you and point you to who is.