ServicesDemand GenerationPaid Media
Paid media for healthcare buyers
Ads aimed at the titles you sell to, tied to the pipeline they create.
In short
What is paid media for healthcare companies?
Paid media for healthcare companies is advertising that reaches specific buyers by title, company, or interest, most often on LinkedIn, plus search and retargeting. Done well, it puts your message in front of buying committees you can’t reach organically and connects every click to meetings and pipeline in HubSpot.
Overview
Paid media in healthcare is expensive, and big companies can outspend you. So we don’t try to outspend anyone.
We aim smaller budgets at named buyer titles and target accounts, test messaging quickly, and put the money where the data says it’s working.
At a glance
- LinkedIn ads
- Google search and display
- Meta and retargeting
- Creative and landing pages
- Testing and optimization
- HubSpot attribution
How it works
How we put ad budget to work
Target
Named titles, companies, and account lists.
Test
Messages tested quickly at low cost.
Shift budget
Money moves to what’s working.
Attribute
Results traced to MQLs and pipeline.
What we do
Where your ad budget goes to work
LinkedIn ads
Targeting by title, company, and account list. Often the core of a healthcare program, and the best way to reach buying committees.
Google search and display
Show up when buyers search for the problem you solve. Search captures active demand, display keeps you visible.
Meta and retargeting
Stay in front of people who’ve already engaged. Retargeting keeps warm buyers moving at a lower cost.
Creative and landing pages
Ad design, copy, and pages built to convert. Every ad leads somewhere worth landing.
Testing and optimization
A/B testing and budget shifts based on results. We cut what isn’t working early.
HubSpot attribution
Every campaign tracked through to MQLs and pipeline. You see cost per qualified lead, not just cost per click.
A closer look
Ads are a brand play, not just lead generation
- Ads that build your brand story
- Leadership thought leadership at the center
- Connected to HubSpot and your pipeline
Ad campaigns have to serve a purpose greater than lead generation. They’re a brand play, and they need to build a story for your brand over time.
That story is stronger when your leadership takes part. Clearly identified thought leadership from your executives gives ads something real to say and supports the rest of your multichannel program.
We plan each campaign around a goal, write the copy, design the creative, and build landing pages that match the ad. Every campaign connects to HubSpot, so you can see how ads support meetings and pipeline, not just clicks.
What success looks like
What changes for your team
Ads aimed at the people who buy
Spend that follows results
Cost per qualified lead you can defend
A note on budget
LinkedIn lead generation in healthcare usually needs a quarter and a meaningful monthly budget to build momentum. If your budget is smaller, we’ll recommend using ads to test messaging and retarget warm accounts instead. We’ll tell you which approach fits before you spend.
Questions
Common questions
What budget do we need?
It depends on your goal. Lead generation on LinkedIn needs a meaningful monthly budget and about a quarter to build momentum. Smaller budgets work well for testing messages and retargeting warm accounts.
Which platform should we start with?
For most healthcare B2B companies, LinkedIn comes first because it reaches buying committees by title. We’ll recommend the mix after looking at your goals and audience.
Do you create the ads too?
Yes. We write the copy, design the creative, and build the landing pages, then test and refine based on results.
How do you measure paid media?
We connect campaigns to HubSpot so you can see which ads lead to meetings and pipeline, not just clicks.
Your goals are growing. Your team can keep up.
Discovery calls take 30 minutes. If we’re not the right fit, we’ll tell you and point you to who is.